TAMPA, Fla. — Project Kuiper has shed its seven-year-old code name, emerging as Amazon Leo Nov. 13 as the company nears the start of initial broadband services from the low Earth orbit constellation next year.

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Jason Rainbow writes about satellite telecom, finance and commercial markets for SpaceNews. He has spent more than a decade covering the global space industry as a business journalist. Previously, he was Group Editor-in-Chief for Finance Information Group,...