For more than a decade, the Earth observation industry has insisted that commercial adoption is just around the corner. Yet adoption outside defense remains limited, uneven, and difficult to sustain. The question is no longer whether EO is valuable, but whether the industry is delivering it in a form commercial users can actually use.

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Eric von Eckartsberg is Chief Revenue Officer at EarthDaily. He works closely with enterprise, government and commercial users focused on turning Earth observation data into operational capabilities.