Satellites have become essential infrastructure. Financial markets rely on their timing signals. Military operations depend on their communications and surveillance. Navigation, disaster response, logistics, climate monitoring, most systems that underpin modern economies have some orbital component. Yet the politics and commercial logic of the space industry remain focused on a single question: How do you get things up there?

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Rosa Schmidt is the founder of DEFEM Agency, a London-based brand consultancy working with companies across deeptech, space and emerging technologies. With a background spanning strategic communications, storytelling and industrial positioning, her work...