Added value. That was our ticket to success as we prepared for the launch of SpaceNews in the spring of 1988. Then as now, new publications were as common as taco stands and they seemed to fold up and disappear just as frequently. In the aerospace market as elsewhere, the supply of news and information exceeded demand. We had to deliver something different to readers or SpaceNews would end up in the boneyard of publications that had entered the market with a flash and quickly burned to ashes.
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